Our Why:

• Coaching IS a business!
• You need to understand, practice and master the business side of coaching as much as the coaching itself. 
• If you don't, then you will never create a sustainable coaching business and certainly not a thriving one. 
• If you do then there is no limit to what you can create in your practice. 
• The greatest gift you can give your clients is to master "The Secret Business of Coaching".

• Rich and Chris have been coaching for over twenty years combined.
• Over that time we have worked with hundreds of clients on a 1:1 basis and served thousands more through our training and speaking work. 
• This work has included working with many new and up and coming coaches. 
• There are many unsupportive patterns, which we have seen amongst coaches and which we also ran at the beginning of our businesses. 

The three main problems we see are:

Problem 1: 

• New coaches spend way too much time on the top of their marketing funnel: Free newsletters, blogs, vlogs, free eBooks for email addresses, excessive social media posting, paid advertising etc.! 
• These can be useful when you're established but It's frustrating at the beginning to spend all of your time where the money isn't! 
• It's demoralising not having the hard work reciprocated with high quality, high paying, committed clients.

Problem 2: 

• New coaches often do not work with the right clients. Sometimes they coach anyone with a pulse!
• Coaching is a dance. The quality of the dance is dependent on the partner you work with and your abilities and progress as a dancer are seriously compromised if you constantly work with partners who are not playing at the same or even higher level than you. 
• Working with the wrong clients leads to poor commitment, poor results and a coaching practice that at best feels like hard work and at worst is unsustainable. 

Problem 3: 

• New coaches often do not propose powerful coaching contracts for the right duration and fee that allows for the best results to be achieved for their clients and for their businesses to thrive.

The Real Problem:

• These problems have resulted in so many great coaches giving up, because they could not make the business side of their coaching practice work! That is a travesty.
• "I hate marketing and selling. I just want to coach!" 
• We hear you and we feel the same.
  

The Solution:

• This course teaches you how to create a thriving coaching business, by powerfully serving a small number of clients without any shallow marketing techniques.
• It's the most natural, open and authentic way to create a service based business and yet it has become largely a secret, due to the influx of shallow mass marketing techniques promoted so voraciously on social media these days.
• What this program is NOT! It is NOT based on using faceless marketing to entice large numbers of unsuspecting non-committed clients to start to work with you in the hope that you can trap them in your funnel and squeeze everything you can out of them!

So...

• The world needs great coaches like no other time in history. 
• Are you that coach?
• Is it time to step up?
• It is our commitment to do everything we can to support you and make that happen. 
• It's time to reveal the secrets.
• Welcome to "The Secret Business of Coaching".